The global organic food and beverage market has grown to be worth more than a quarter of a billion USD in 2022 – as more products are available and as more consumers introduce organic products to their regular consumption habits – this figure is expected to reach almost half a billion USD by 2026.

We asked consumers about their habits, organic food – and the role of color in how they experience food and drink. Our research shows that consumers do not give up colors when purchasing organic food – in fact, more than 55% prefer to buy an ice cream or yoghurt colored with certified 100% organic color.