This video is a promotional piece for Oterra, a trusted partner for natural organic colors. The organic FruitMax® natural food color range is designed to meet the demands of consumers seeking healthier and more sustainable options. The organic logo guarantees at least 95% to 100% of organic ingredients, and Oterra takes great care to maintain the integrity of raw materials from the fields to the final food applications. Appearance, color, and flavor are linked in the minds of consumers, with 33% of those surveyed believing color helps define flavor, and 42% believing color means food has more flavor. Oterra tests all organic colors in applications to validate quality and stability.

The video also features an agronomist who follows crops, specifically organic red beets, from the choice of seeds, planting, and harvest. The harvest date is determined by pigment richness and color content. Oterra encourages farmers to sort the red beets to deliver a clean product, free of weeds and stones, to reduce the carbon footprint. Oterra takes care of its farmers and develops relationships with them. The company reduces its footprint by bringing vegetables from the closest possible destination, and Oterra agronomists train farmers to have a full understanding of organic regulations. Oterra's research focuses on varietal selection to obtain more productive and pigment-rich varieties, which is very important to achieve good yields. For the agronomist, organic farming is important, and they have always worked for the development of organic farming.